The Editorial Board of LifeLines set out, and was approved by the 2003 LifeRing Congress, to publish an independent, quarterly, volunteer-run newsletter for
online distribution to LifeRing members. Our unanimously shared vision is to
produce a publication composed 100% of outstanding member-focused,
member-authored content that is informative and motivational in nature within
the 3S philosophy of Sobriety, Secularity, and Self-Help.
LifeLines readers may find certain products and services to be powerful,
positive influences in gaining and maintaining sobriety. We believe that
members sharing information about products and services that have been useful
in their sobriety is a worthy goal that is compatible with our "by the members,
for the members" mission.
Therefore, in lieu of traditional advertising, LifeLines' Editorial Board will
actively consider articles that independently review, comment on, mention, or
describe the use of specific sobriety-related products or services, so long as
the articles contextualize the product or service within a larger personal
story, and meet our other Publication Guidelines.
Two of LifeLines' Submission Categories--Tool Chest and Sober
Resources--specifically encourage submissions focused on products and services.
Articles in these categories will be distinguished from "advertisements" to the
extent that they express independent opinions, include positives as well as
negatives, describe member usage or experience, and/or are not deemed to be
solely for the purpose of generating sales from LifeLines' readership.
For example, an article submitted by a member about his or her early recovery
which includes an account of how he or she used a book to build motivation
would be a strong contender for publication within the provisions of this
policy. Likewise, an independent review of the same book, written by a member
who has recently read the book and includes what he or she likes and doesn't like about
it would be considered for publication.
A simple testimonial that focused exclusively on features, benefits, pricing,
and ordering information for the same book, however, without a larger context
or member focus, would be unlikely to meet our publication criteria.